Barbadian global star and entrepreneur Rihanna has launched a Fenty Beauty pop-up experience in Mumbai, India, as part of the brand’s latest international expansion.
The activation, named Fenty Beauty Ki Haveli, is located at Phoenix Palladium and will run until 4 May. It offers an immersive retail and experiential space showcasing products from the global cosmetics brand.
The installation features interactive displays, product testing areas, and new releases, including Shake ‘N Play buildable liquid blushes in five shades and the Diamond Bomb all-over highlighter.
Rihanna, who founded Fenty Beauty in 2017, also curated selected products tailored for the Indian market as part of the brand’s continued expansion strategy in the region.
The launch marks another high-profile visit to India by the singer, who previously performed at the pre-wedding celebrations of Anant Ambani and Radhika Merchant in Jamnagar in 2024, delivering a set that included some of her biggest hits.
Speaking in an interview with Vogue India, Rihanna said the brand was built on principles of inclusivity, adding that it was designed to challenge traditional beauty standards by offering a wide range of foundation shades for diverse skin tones.
Since its launch, Fenty Beauty has grown into a multi-billion-dollar global brand, widely credited with reshaping industry standards around representation in cosmetics.
The Mumbai pop-up adds to the brand’s expanding global footprint, combining retail with interactive consumer engagement as it continues its push into new international markets.
