The West Africa Music & Arts Festival is a groundbreaking event that is set to take place over four days, starting on Wednesday, June 19th, 2024, at the Kwame Nkrumah Memorial Park in Ghana. The festival is the first of its kind in the region and coincides with the official Juneteenth celebration in Ghana.
The festival is designed to be a vibrant Music Industry Conference that aims to bring industry players together and educate the masses. It is also a celebration of the rich cultural heritage and artistic diversity of West Africa. The festival will provide a platform to showcase and educate on all things related to the music industry. Attendees can expect electrifying performances by renowned artists, interactive workshops, master classes, and captivating arts installations.
Jasmine Young, MBA- CO-FOUNDER, Marketing Strategist, Professor, and Music Industry Veteran, stated that the festival was birthed from the ideology of strengthening the connectivity of the diasporas and continuing the work of educating the masses about the Music and Entertainment Industries. Through music, arts, and community, the festival aims to foster unity, diversity, and creativity globally. This festival is not just about entertainment; it’s about creating meaningful connections and inspiring positive change.
As Ghana takes centre stage in hosting this festival, attendees can look forward to a diverse lineup of performances encompassing various genres like Afrobeat, Highlife, Hip Hop, and more. Furthermore, engaging with Music & Entertainment industry professionals worldwide, participating in insightful panel discussions, and discovering emerging talent from across the continent are all part of the festival experience.
Annabelle McKenzie, the Director of the Beyond The Return Secretariat, said that this festival is more than just a celebration of music and arts; it’s a celebration of our shared heritage and identity as West Africans and the entire African Diaspora. It’s an opportunity to spotlight the astonishing talent and creativity within our shared culture and connect with audiences from Ghana and beyond.
The West Africa Music & Arts Festival is fully endorsed by The Ghana Tourism Authority and supported by Warner Records Africa. The festival is dedicated to promoting cultural exchange, fostering collaboration, and showcasing the best of West Africa.
Akwasi Agyeman, CEO of the Ghana Tourism Authority, said that they are proud to support the West Africa Music & Arts Festival. This festival not only celebrates our vibrant music and arts scene but also promotes tourism and economic development in our region. They eagerly anticipate welcoming visitors from near and far to immerse themselves in the beauty and creativity of Ghana.
Join us in Accra, Ghana, for a remarkable celebration of music, arts, and culture at the inaugural West Africa Music & Arts Festival. The festival includes a Welcome / Opening Celebration, Opening Plenary – Panel Discussions, Master Classes taught by Music Industry Icons, Travel and Tourism / African Association of Ghana Juneteenth Parade, and Performances. For more details and ticket information, visit wamafestival.com or email support@beyondthereturngh.com.
Day 1 – Welcome / Opening Celebration @ Kwame Nkrumah Memorial Park
Day 2- Opening Plenary – Panel Discussions
Day 3-Master Classes taught by Music Industry Icons
Day 4-Travel and Tourism / African Association of Ghana Juneteenth Parade / Performances
